Serena Xiao

Serena Xiao is a dynamic automotive consumer insight researcher at Simpson Carpenter Insights, where her passion for sustainability and innovation shines. Her expertise stems from extensive experience in concept testing, car clinics, and in-depth interviews, which have provided her with a deep understanding of car buyer preferences and automotive trends. Her specialized knowledge of the Chinese automotive landscape also brings vital perspectives to discussions on vehicle electrification, making her a valued speaker in industry dialogues.