Innovations driven by specific end user needs provide a strong value proposition. Delivering a product that solves an existing demand or problem for its customers transforms a product from an interesting innovation to an essential investment. But as focus narrows on the environmental, cost and security of supply for global supply chains, understanding the best routes to market, innovation needs, the pitfalls to avoid and inherent value of your product is more crucial than ever.
Session attendees will hear case study examples of ongoing materials commercialisation journeys, whilst also understanding how to define and refine their own products value proposition and ensure commercial success.
Moderator:
Dr. Ania Jolly, Head of Research and Business Engagement, Henry Royce Institute
Speakers:
Prof. Andy Wynn, CEO, TTIP Global
Terrance Barkan, Executive Director, The Graphene Council
Dr. Selina Ambrose, Product Market Manager, Promethean Particles
Talks (10 minutes each):
The 5 Essentials of Successful Technology Commercialisation:
- Prof. Andy Wynn, CEO, TTIP Global
Market Dynamics for Graphene and Advanced 2D Materials:
- Terrance Barkan, Executive Director, The Graphene Council
MOF-Based Carbon Capture – Creating Value Through Balance
- Dr. Selina Ambrose, Product Market Manager, Promethean Particles
Panel discussion and Q&A (remaining time)
- What does increased scrutiny on supply chains for both environmental and political reasons mean for materials end users and thereby their value chain?
- How can innovators find out end user needs in order to be able to better meet them?
- Can materials designers make it easier for end users to integrate innovation with multi materials manufacturing operations?